Here is what concerned parents had to say about education fees planning:

• "Yes, I know college costs us money, but what would really worry us is the cost of no college". 
• "Whatever reason we may have had for not starting this plan, will sound ridiculous to our children when we tell them we can't afford to send them to college."
• "Everyone knows college costs are increasing. But who would have guessed that they'd double in less than 10 years? What will they do in the next 10 to 15 years?"
• "We now appreciate that an assured education plan is the only investment vehicle that will provide the money if we live or if we die, because If we die, the bank only pays out what we saved; the insurance company pays what we intended to save".
• "While we may have up to 25 years to pay for our home, we only have four to pay our child's university education. However, we do have up to 18 years to prepare!"
• "We realised that we aren't ‘buying’ life assurance – we’re ‘buying’ an education for our kids".

A British headmaster said of an orphaned boy who was graduating from his school: